The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Best of Branded Entertainment
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Long Form Video / Single
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Experiential / Brand Installations
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Branded Entertainment for Good
Bricks on Track
Agency: JustSo + LEGO Global Entertainment Partners & Content / Los Angeles
Client: The LEGO Group Category: Brand Partnerships
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Craft / Storytelling
A TI, ¿QUIÉN TE ESPERA?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Craft / Art Direction
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Innovation / Execution in Branded Entertainment
It's Dettol Time
Agency: Sour Bangkok + Going Up Studio / Bangkok + Matad Editing House / Bangkok + Phenomena / Bangkok
Client: Dettol Category: Long Form Video / Single
FruitHead
Agency: General Mills / Minneapolis + Imagine Entertainment / Los Angeles + Lord Danger / Los Angeles + Modern Logic / Los Angeles
Client: General Mills Gushers Category: Long Form Video / Single
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple Category: Music Videos / Brand
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: B2B Communications
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Branded Entertainment for Good
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Use of Humor
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX Category: Craft / Art Direction
Sosegá
Agency: LLYC / Madrid
Client: Cervezas Alhambra Category: Innovation / New Ideas in Branded Entertainment
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client: Apple Category: Short Form Video / Single
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple Category: Short Form Video / Single
Gamers on Duty
Agency: Leo India / Mumbai + Lenovo India Pvt Ltd / Bengaluru
Client: Lenovo Category: Games / Gaming
Curfew Hostels
Agency: LePub / Singapore + LePub / Milan + Tiger Beer / Singapore + Tiger Beer Myanmar / Yangon
Client: Tiger Beer Category: Experiential / In-Person Events
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr Category: Branded Entertainment for Good
Tide Collateral Stains
Agency: Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client: Tide Category: Brand Partnerships
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: Craft / Storytelling
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Use of Drama
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19 Category: Craft / Use of Drama
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation Category: Craft / Use of Technology
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Innovation / New Ideas in Branded Entertainment
Sliding Mom
Agency: Wolf BKK / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client: CP-Meiji Category: Short Form Video / Single
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Short Form Video / Single
Ghost Roommate
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles Category: Short Form Video / Series / Episodic
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19 Category: Long Form Video / Single
Discover Your Future
Agency: Wieden+Kennedy / Portland + Prettybird / Los Angeles + Trim Editing / London + Netflix / Los Angeles
Client: Netflix Category: Long Form Video / Single
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + Squeak E. Clean + Final Cut + MJZ
Client: Apple Category: Long Form Video / Single
A TI, ¿QUIÉN TE ESPERA?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Long Form Video / Single
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Long Form Video / Single
The Trial of Luka Doncic
Agency: Wieden+Kennedy / Portland + Jordan Brand / Beaverton + Caviar + JOINT Editorial / Portland
Client: Jordan Brand Category: Long Form Video / Single
Death of a Salesman
Agency: BBDO / Bangkok + Suneta House / Bangkok
Client: CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Chicken Category: Long Form Video / Single
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation Category: Full Length Video / Single
Last Dance With Mary Jane
Agency: PS 260
Client: Snoop Dogg featuring Jelly Roll Category: Music Videos / Artist
Hearing 1945
Agency: INNOCEAN / Seoul + PLANIT / Seoul
Client: Binggrae & The Ministry of Patriots and Veterans Affair Category: Audio
Chili's: Scranton Branch
Agency: It's Advertising Time. / Richmond + Chili's Grill & Bar / Dallas, TX + Benchmob / Culver City, CA + FoxDen / Los Angeles
Client: Chili's Grill & Bar Category: Experiential / Brand Installations
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Experiential / Brand Installations
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles Category: Experiential / In-Person Events
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Experiential / In-Person Events
Destroy Valentine’s Day
Agency: Ogilvy / Mumbai
Client: Cadbury 5 Star Category: Experiential / Virtual & Hybrid Events
Award:
2026 Branded Entertainment Best of Discipline Pencil
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Best of Branded Entertainment
Annual ID:
OS26_BE000G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Long Form Video / Single
Annual ID:
OS26_BE001G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / Brand Installations
Annual ID:
OS26_BE002G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE003G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
JustSo + LEGO Global Entertainment Partners & Content / Los Angeles
Client:
The LEGO Group
Title:
Bricks on Track
Category:
Brand Partnerships
Annual ID:
OS26_BE004G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Craft / Storytelling
Annual ID:
OS26_BE005G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
A TI, ¿QUIÉN TE ESPERA?
Category:
Craft / Art Direction
Annual ID:
OS26_BE006G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Innovation / Execution in Branded Entertainment
Annual ID:
OS26_BE007G
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Sour Bangkok + Going Up Studio / Bangkok + Matad Editing House / Bangkok + Phenomena / Bangkok
Client:
Dettol
Title:
It's Dettol Time
Category:
Long Form Video / Single
Annual ID:
OS26_BE008S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
General Mills / Minneapolis + Imagine Entertainment / Los Angeles + Lord Danger / Los Angeles + Modern Logic / Los Angeles
Client:
General Mills Gushers
Title:
FruitHead
Category:
Long Form Video / Single
Annual ID:
OS26_BE009S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client:
Apple
Title:
I'm Not Remarkable
Category:
Music Videos / Brand
Annual ID:
OS26_BE010S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
CANADA
Client:
Rosalia
Title:
Berghain
Category:
Music Videos / Artist
Annual ID:
OS26_BE011S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
B2B Communications
Annual ID:
OS26_BE012S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE013S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Annual ID:
OS26_BE014S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
GOT BAG
Title:
GOATS GOT BAG
Category:
Craft / Use of Humor
Annual ID:
OS26_BE015S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client:
BRITBOX
Title:
See It Differently
Category:
Craft / Art Direction
Annual ID:
OS26_BE016S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
LLYC / Madrid
Client:
Cervezas Alhambra
Title:
Sosegá
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS26_BE017S
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client:
Apple
Title:
A Critter Carol
Category:
Short Form Video / Single
Annual ID:
OS26_BE018B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client:
Apple
Title:
I'm Not Remarkable
Category:
Short Form Video / Single
Annual ID:
OS26_BE019B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Leo India / Mumbai + Lenovo India Pvt Ltd / Bengaluru
Client:
Lenovo
Title:
Gamers on Duty
Category:
Games / Gaming
Annual ID:
OS26_BE020B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
LePub / Singapore + LePub / Milan + Tiger Beer / Singapore + Tiger Beer Myanmar / Yangon
Client:
Tiger Beer
Title:
Curfew Hostels
Category:
Experiential / In-Person Events
Annual ID:
OS26_BE021B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
GOT BAG
Title:
GOATS GOT BAG
Category:
Low Budget
Annual ID:
OS26_BE022B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Annual ID:
OS26_BE023B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE024B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client:
Tide
Title:
Tide Collateral Stains
Category:
Brand Partnerships
Annual ID:
OS26_BE025B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
Craft / Storytelling
Annual ID:
OS26_BE026B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Use of Drama
Annual ID:
OS26_BE027B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Grey México / Mexico City + Oriental Films / Mexico City
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Craft / Use of Drama
Annual ID:
OS26_BE028B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Use of Technology
Annual ID:
OS26_BE029B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS26_BE030B
Award:
2026 Branded Entertainment Merit Award
Agency:
Wolf BKK / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client:
CP-Meiji
Title:
Sliding Mom
Category:
Short Form Video / Single
Annual ID:
OS26_BE031M
Award:
2026 Branded Entertainment Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Short Form Video / Single
Annual ID:
OS26_BE032M
Award:
2026 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Ghost Roommate
Category:
Short Form Video / Series / Episodic
Annual ID:
OS26_BE033M
Award:
2026 Branded Entertainment Merit Award
Agency:
Grey México / Mexico City + Oriental Films / Mexico City
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Long Form Video / Single
Annual ID:
OS26_BE034M
Award:
2026 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Prettybird / Los Angeles + Trim Editing / London + Netflix / Los Angeles
Client:
Netflix
Title:
Discover Your Future
Category:
Long Form Video / Single
Annual ID:
OS26_BE035M
Award:
2026 Branded Entertainment Merit Award
Agency:
Scholz & Friends / Berlin
Client:
GOT BAG
Title:
GOATS GOT BAG
Category:
Long Form Video / Single
Annual ID:
OS26_BE036M
Award:
2026 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Squeak E. Clean + Final Cut + MJZ
Client:
Apple
Title:
Someday
Category:
Long Form Video / Single
Annual ID:
OS26_BE037M
Award:
2026 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
A TI, ¿QUIÉN TE ESPERA?
Category:
Long Form Video / Single
Annual ID:
OS26_BE038M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Long Form Video / Single
Annual ID:
OS26_BE039M
Award:
2026 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Jordan Brand / Beaverton + Caviar + JOINT Editorial / Portland
Client:
Jordan Brand
Title:
The Trial of Luka Doncic
Category:
Long Form Video / Single
Annual ID:
OS26_BE040M
Award:
2026 Branded Entertainment Merit Award
Agency:
BBDO / Bangkok + Suneta House / Bangkok
Client:
CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Chicken
Title:
Death of a Salesman
Category:
Long Form Video / Single
Annual ID:
OS26_BE041M
Award:
2026 Branded Entertainment Merit Award
Agency:
Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Full Length Video / Single
Annual ID:
OS26_BE042M
Award:
2026 Branded Entertainment Merit Award
Agency:
PS 260
Client:
Snoop Dogg featuring Jelly Roll
Title:
Last Dance With Mary Jane
Category:
Music Videos / Artist
Annual ID:
OS26_BE043M
Award:
2026 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul + PLANIT / Seoul
Client:
Binggrae & The Ministry of Patriots and Veterans Affair
Title:
Hearing 1945
Category:
Audio
Annual ID:
OS26_BE044M
Award:
2026 Branded Entertainment Merit Award
Agency:
It's Advertising Time. / Richmond + Chili's Grill & Bar / Dallas, TX + Benchmob / Culver City, CA + FoxDen / Los Angeles
Client:
Chili's Grill & Bar
Title:
Chili's: Scranton Branch
Category:
Experiential / Brand Installations
Annual ID:
OS26_BE045M
Award:
2026 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Experiential / Brand Installations
Annual ID:
OS26_BE046M
Award:
2026 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Experiential / In-Person Events
Annual ID:
OS26_BE047M
Award:
2026 Branded Entertainment Merit Award
Agency:
LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / In-Person Events
Annual ID:
OS26_BE048M
Award:
2026 Branded Entertainment Merit Award
Agency:
Ogilvy / Mumbai
Client:
Cadbury 5 Star
Title:
Destroy Valentine’s Day
Category:
Experiential / Virtual & Hybrid Events
Annual ID:
OS26_BE049M
